Gift planning... Simplified

Founder Harry Houtman - having been in the philanthropic, charitable world for decades, recognized the need to simplify administration and provide adequate tools to link donors and charities in planned giving initiatives. With the partnership of five original charity members, Link Charity Canada Inc. was born.


What is Link Charity?

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Who Knew That Giving Could Give You So Much Back?

Since 1998, Link Charity has provided the service, tools, education, and guidance that individuals and charities need when it comes to gift giving. Our wide variety of Gifting Options is current, relevant, and designed to help both the individual and the charity. Explore our Giving Tools below! 

Giving Tools

Charitable Annuities
RRSP/RRIF
Donor Advised Funds
Bequests
Charitable Loan Agreements

How Can Link Charity Help You?

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Donors

Link Charity Donor Advantages

 

  1. Link Charity offers a convenient and economical platform for donating stocks and mutual funds, resulting in substantial savings on brokerage fees.
  2. Utilizing Link Charity's Gift Annuities not only supports multiple charities through a single annuity but also streamlines the donation process, saving donors time, money, and effort. Over its 15-year history, Gift Annuities have consistently delivered the highest returns to both charities and donors.
  3. Link Charity's expertise in estate planning can translate into significant savings for donors, reducing fees and taxes by hundreds of dollars.
  4. Under the guidance of Link Charity, donors have the option to remain anonymous and selectively support causes that resonate with them.
  5. Through Link Charity's Donor Advised Funds program, donors can establish a Family Foundation without the complexities and costs associated with creating their own.
  6. Consulting with one of our experts allows donors to implement a strategic gift plan for their estate, leading to substantial tax savings both presently and during the estate distribution.
  7. Donors can trust that all interactions and work conducted by Link Charity are handled with the utmost confidentiality.


Link charity gift planning chart 2021

News & Events

Welcome New Link Charity Members
An elderly couple is sitting on a couch looking at a tablet.
By Rob Ennema June 28, 2025
When it comes to financial planning, the word “annuity” often gets thrown around. However, not everyone is familiar with the term, and even fewer people know the difference between a standard annuity and a charitable annuity. While both offer unique benefits, they serve entirely different purposes. Whether you're looking to secure a steady stream of income or make a lasting impact through philanthropy, understanding these options is essential. What is an Annuity? An annuity is a financial product that provides regular payments over a specific period. Typically issued by an insurance company, annuities can be a great solution for those looking for reliable passive income, especially during retirement. Types of Annuities: Fixed Annuities: Provide a guaranteed payout, offering financial stability. Variable Annuities: Payment amounts may vary depending on the performance of your investment portfolio. Immediate Annuities: Begin payouts almost immediately after deposit, perfect for those who need income now. Deferred Annuities: Allow you to accumulate money over time before withdrawals. Annuities’ main appeal lies in their ability to guarantee predictable income for life or a set number of years. However, a standard annuity is purely a financial product with no philanthropic component. What is a Charitable Annuity? A charitable annuity, also known as a charitable gift annuity, combines the benefits of an annuity with the joys of giving back to a cause you care deeply about. With this arrangement, you make a gift to a charity, such as Link Charity, in exchange for fixed payments for the rest of your life (or for a specified term). Once the agreement ends (usually upon your passing), the remaining portion of the donation is retained by the charity to further its mission Key Features of a Charitable Gift Annuity: Philanthropy: Giving to a cause you care about while receiving financial benefits. Lifetime Payments: Similar to standard annuities, charitable annuities provide regular income payments. Tax Benefits: Donors typically qualify for a partial charitable tax deduction at the time of the gift. Legacy Creation: You leave a lasting impact that goes beyond your lifetime. With a charitable annuity, you’re not just securing income for yourself; you’re creating a ripple of positive change that outlives you. Charitable Annuity vs. Annuity: A Quick Comparison
A person is writing on a piece of paper with a pen.
By Daniel Zeng May 20, 2025
How to Use Your Will as a Gift-Giving Tool
A man is giving a gift to an elderly woman.
By Rob Ennema April 22, 2025
Understanding Charitable Gift Annuities
An elderly couple is posing for a picture in the woods.
By Rob Ennema March 29, 2025
Ensuring Your Wishes Are Fulfilled Through Your Will
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By Sara DeSantis February 27, 2025
Reasons to Choose Link Charity as Your Beneficiary
A man and a woman are sitting at a table looking at papers.
By Sara DeSantis January 27, 2025
When planning your estate, the decisions you make today can have a lasting impact on your family, loved ones, and the causes you care deeply about. Including gifting options in your will is one way to ensure your legacy aligns with your values, while providing financial support to the people and charities most important to you. Whether you're a Baby Boomer, an estate planner, or a family heir, understanding how will gifting works—and the many benefits it offers—can empower you to make informed decisions about your estate. Organizations like Link Charity Canada Inc. make it easier than ever to incorporate charitable bequests into your planning, providing you with flexible and impactful options.
A family is sitting at a table with candles and food.
By Sara DeSantis December 27, 2024
Have you ever thought about how philanthropic giving can make a profound difference not only in your community but also in your personal life? Through a charitable gift annuity offered by Link Charity Canada, you can support meaningful causes, enjoy financial benefits, and experience the emotional rewards of giving—all at the same time. This unique form of giving combines the joy of philanthropy with a secure financial return, making it an appealing option for donors who want to contribute to society while taking care of their own future.
November 30, 2024
Philanthropy is a significant part of your life. It's a reflection of your values and the legacy you wish to leave behind. However, ensuring that your beloved charities are named in your Will requires careful planning and attention to detail. Why It's Important to Ensure Your Will is Correct Now 1. Clarity of Intentions A properly structured Will serves as a clear guide to your intentions, eliminating any ambiguity or misinterpretation. When your charitable desires are explicitly stated, it ensures that your wishes will be honored, providing peace of mind. Whether you're supporting education, healthcare, environmental causes, or any other mission, clarity in your Will ensures that your contributions make the intended impact.  2. Avoiding Legal Challenges Ambiguities or omissions in your Will could lead to legal disputes among beneficiaries. By clearly naming your chosen charities, you minimize the risk of contested claims, ensuring that your assets are distributed as you desire. It's crucial to consult with an attorney specializing in estate planning to ensure all legal formalities are observed. 3. Tax Benefits Naming charities in your Will can offer tax advantages, potentially reducing the estate tax burden. This maximizes the value of your bequests to both family and philanthropic causes. A knowledgeable estate planner can guide you through the tax implications and benefits of including charitable donations in your Will. 4. Flexibility and Updates Circumstances and priorities change over time. Regularly reviewing and updating your Will allows you to adjust your charitable contributions as your interests evolve or as specific needs within the charitable sector change. Remember, it's not only about adding new charities but perhaps reallocating your contributions in light of changing circumstances. 5. Strengthening Your Legacy Charitable giving through your Will enhances your legacy, extending your impact beyond your lifetime. It's a testament to your commitment to the causes you care deeply about, inspiring others in your community to consider their own philanthropic journeys. A well-planned charitable bequest can also amplify the reach of your chosen organizations, enabling them to continue their work with renewed vigor. Steps to Ensure Your Charities are Properly Named 1. Consult with a Professional Engage with an attorney or estate planner who has experience in charitable giving, like Link Charity. They can provide invaluable insights into structuring your Will to meet your giving goals effectively. 2. Specify Charities Clearly Include full legal names of the charities, their registered addresses, and any other pertinent details to avoid confusion or misinterpretation. 3. Consider Charitable Trusts or Funds If you wish to make ongoing contributions, consider setting up a charitable trust or fund. This can provide a structured approach to long-term giving. 4. Maintain a List of Charitable Organizations Keep a list of all the charities you support, and update this regularly as you make changes to your giving strategy. 5. Communicate with Your Chosen Charities Inform the charities of your intentions. This not only builds a relationship but ensures they are aware of your planned contribution and can plan accordingly. By ensuring your beloved charities are named in your Will, you provide them with critical support that can sustain their missions long after your passing. It's a meaningful way to continue your philanthropic efforts, reinforcing your values and leaving a lasting legacy. To start this process, consider consulting with an estate planning professional today. Make your philanthropic intentions clear, and ensure that your legacy of generosity lives on. Link Charity will walk you through the process of making sure your charities are named in your Will so there will be no questions asked and confusion. Link Charity Canada Inc. 647-435-7243 1-800-387-8146
By Sara DeSantis October 28, 2024
Leaving a mark that outlives you is a powerful way to impact the world positively. This is where bequest planning comes into play, particularly when choosing a charity to include in your will. Whether driven by a desire to support a favorite cause or ensure a brighter future for others, selecting where your charitable donations go is a crucial decision. This guide will help you to find a charity that aligns with your values, ensuring your legacy supports a cause you genuinely care about.
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